We want to help you be a better leader.

Did you know that with many courses people will sign up, complete the first lesson or two and then never finish?

Personal development is hard work, so we want you to be invested in your growth.  Our purpose is to help you be better, and it is much more likely you will follow through if you make a commitment up front.  There is all kinds of research* that shows that people are much more likely to follow through if they make a financial investment at the start.

We wanted to be sure this would be the case with our content too.  We let 20 people take one of our courses – 10 paid and 10 didn’t.  Of the ones who paid, each person opened all the emails and gave the course higher ratings (average 4.6/5).  Of the ones who received the course for free – only 2 out of 10 opened all the emails, and the rating was consistently lower (average of 3.9/5). Of course this isn’t statistically significant, but it was a good enough justification for us.

If you really want to take a course though, and can’t afford to pay for some reason, then email us and let us know why.  If the reasons make sense, and you promise to complete it, we will let you take it.  After all, our mission is to help you be a better leader – and we wouldn’t want money to stand in the way of that.

 

Oh besides keeping you motivated, and we are also trying to build Popforms into a super successful company, so all of the proceeds go back into creating more great content and products for you.  It’s a win-win!

* Some examples of research on the topic:
On incentives and commitments – Carrots and Sticks: Unlock the Power of Incentives to Get Things Done and  Commitment contracts
Losing Weight – Financial incentive-based approaches for weight loss: a randomized trial.
Quitting smoking – Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation